Maximize Your Online Presence
Reach your target audience with digital marketing strategies.
Digital Marketing Strategy
I'm a digital marketing strategist based in Fresno, California, specializing in crafting customized marketing strategies that fuel business growth. With a strong foundation in marketing strategy, I bring a range of expertise to the table. My comprehensive skill set and expertise in marketing strategy allow me to deliver tailored, result-driven solutions that address your unique needs.
Whether you need help with SEO, copywriting, graphic design, landing page development, lead generation, email marketing, social media, or paid advertising, I can provide the specialized expertise necessary to fuel your business growth and keep you ahead in the competitive digital landscape.
Finding your target audience
I conduct thorough research and analysis to find your target audience. This includes studying your competitors' strategies and understanding your audience's pain points. By doing so, I determine how your product or service can benefit them. I also develop targeted ad copy that resonates with your audience and identify the platforms where they are most active. This allows me to strategically reach them in the right place and at the right time.
Building effective strategies
After identifying your target audience and their preferences, I develop a comprehensive strategy. This could span a campaign across various platforms and be optimized to engage customers at various touch points. When building out campaigns I’ll take into consideration factors like budget and ideal cost per result, working to optimize performance and achieve increasingly cost-effective outcomes. By closely monitoring data and making adjustments, I’ll continuously refine the campaign for better results. My goal is to create an effective strategy that maximizes your campaign's budget and drives favorable results.
Paid ads
Each platform has its own unique advantages and considerations. Understanding the nuances of each platform allows me to tailor the strategies based on the target audience and leverage the platform's specific strengths for maximum impact.
Despite the differences among platforms, there are key metrics that remain consistent. With my expertise, I understand these metrics and know what to look for to optimize campaigns effectively. By analyzing performance data and adjusting strategies accordingly, I ensure that your campaigns are continuously refined for better results.
Meta
TikTok
Nextdoor
Email marketing
I have experience managing and building email sequences using platforms like Mailchimp, Drip, and Pardot. This includes both B2B and B2C sequences. For B2B, I focus on relationship-building, lead nurturing, and guiding prospects through the sales funnel. On the B2C side, I create sequences that capture attention, engage subscribers, and foster brand loyalty. By leveraging these platforms, I automate campaigns, save time, and deliver targeted messages to the right audience at the right time. Through strategic segmentation and data-driven optimizations, I enhance open rates, click-through rates, and conversions for your email campaigns.
Drip
Mailchimp
Pardot
Crafting effective copy
With a knack for writing effective copy, I bring a strong command of language and persuasive storytelling to craft compelling content tailored to your brand's voice. From attention-grabbing headlines to persuasive product descriptions, the copy I create connects with your audience and drives action. Whether it's emails, landing pages, or social media, I help effectively communicate your brand's value and engage your audience.
Landing page design and optimization
With my SEO expertise, I optimize landing pages for higher search rankings and improved visibility. By implementing proven techniques like meta tag optimization, relevant keyword incorporation, and enhanced page structure and content, I drive organic traffic and boost conversions.
Additionally, I excel in creating visually appealing and user-friendly landing pages. Utilizing tools such as Illustrator, Figma, and user-friendly editors like Squarespace, Wix, Leadpages, Unbounce, and Google Sites, I efficiently build captivating pages that engage your audience and drive desired actions.
Combining design proficiency with marketing principles, I specialize in crafting eye-catching graphics for ads, social media, and marketing collateral. Using Canva, Figma, and Adobe Creative Cloud tools like Illustrator, Photoshop, InDesign, and Lightroom, I visually bring your brand to life. Each design is tailored to achieve your specific objectives, leaving a lasting impression that sets your brand apart.
Analytics and Reporting
Analyzing data and deriving actionable insights is an area where I excel with great confidence. I possess the necessary skills and knowledge to navigate complex data sets and draw meaningful conclusions. This expertise empowers me to make informed decisions when it comes to campaign strategies and optimizations.
During my time at Bitwise Industries, my expertise in data analysis had a significant impact on various campaigns. One notable example was a campaign focused on driving enrollments for web development classes.
2021 - 2022 Web Development Class Facebook Ad Campaign
$869.42
2021 cost per purchase
-
$9.05
2022 cost per purchase
-
98.95%
reduction in cost
To collect and analyze data for reporting purposes, I employ a variety of tools and platforms. Google Analytics is my go-to tool for tracking website activity and performance. I utilize Looker Studio (formerly Data Studio) to create comprehensive reports, and Hotjar provides me with insightful data on user interactions on the website. Furthermore, I delve into ad platforms to extract and analyze campaign-specific metrics.
In my reporting and analytics work, I diligently track and analyze a range of metrics and key performance indicators (KPIs) based on the specific objectives of each campaign. These metrics include clicks, cost per click, click-through rate, landing page views, bounce rate, add-to-carts, purchases, custom conversions, leads, and video view percentage. By closely monitoring and analyzing these indicators, I gain valuable insights into the performance and effectiveness of the campaigns.
Google analytics
Looker studio
(formerly data studio)
Hotjar
Reviews
"Gabe and I worked together for two years at Fresno Pacific University. Gabe is a skilled marketer who turns a great range of projects around quickly. As an employee he is friendly, attentive, easy to work with and flexible. He will add a lot to whatever he works on."
- Wayne S.
"I highly recommend Gabriel for any online marketing position. Gabriel's expertise and skills in digital marketing are truly exceptional. He possesses a deep understanding of SEO, PPC advertising, and social media marketing, and his ability to analyze data and derive actionable insights sets him apart. Gabriel's creativity and innovative thinking consistently result in impactful marketing campaigns that drive brand visibility and generate impressive results."